About Us

The Planning & Urban Design Department City Design Lab develops and facilitates comprehensive plans, policies and programs through effective community engagement.

Meet the City Design Lab Team

  • Joaquin Rodriguez, AICP

    Director - Grant Funded Programs
    rodriguezj2@elpasotexas.gov

  • Daniela Quesada, RA

    City Architect
    quesadadr@elpasotexas.gov

  • Alex Hoffman, AICP

    Assistant Director, CID Planning
    hoffmanap@elpasotexas.gov

  • Appolonia Roldan, LEED AP ND

    Urban Design Manager
    roldana@elpasotexas.gov

  • Jonathan Robertson, CCIM, LEED AP

    Project Manager- Capital Planning
    robertsonJ@elpasotexas.gov

  • Marcella Attolini, M. Arch

    Urban Design Manager
    attolinima@elpasotexas.gov

  • Nahum Apodaca

    Comprehensive Plan Project Manager
    apodacans@elpasotexas.gov

  • Stephanie Barrios-Urrieta

    Architectural Intern
    Barrios-UrrietaS@elpasotexas.gov

  • Anna Zendt

    Bicycle & Pedestrian Program Manager zendtad@elpasotexas.gov

  • Kasi Schnell

    Capital Planning Project Manager schnellk@elpasotexas.gov

Urban Planning, Design, and the Public Process

Similar to many cities nationwide, El Paso has been experiencing a renewed interest in urban-style living, as young professionals and retirees alike continue to express a preference for communities that are diverse in the services and amenities they provide, while also being safe, attractive, and engaging. These elements come together to create what urban planners call a “sense of place” in a city or neighborhood; a term for a community that has unique characteristics that lend authenticity to its institutions and residents. In the early twentieth century, many El Paso neighborhoods had a strong sense of place due to the types and form of development in each neighborhood.

As development preferences changed over the latter half of the twentieth century, the design principles that helped to create a sense of place were lost, resulting in generic new neighborhoods, and, due to the regulations and policies of the time, the dilution of the strong sense of place of many of those older neighborhoods as well.

Today, urban planning principles are guiding the City of El Paso to create new policies and regulations that will help to restore a strong sense of place to our neighborhoods, commercial districts, and major transportation corridors. The projects featured on this website are all in support of achieving this goal.